| The author: Lauri Niskasaari |
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| What singing and copywriting concerns to each other? It is a lot of! You know, there is one thing in singing, you should know, that clearly allows to understand my point: (yes, I know you, cannot wait for me to tell) | ,
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What singing and copywriting concerns to each other?
IT IS A LOT OF!
You know, there is one thing in singing, you should know, that clearly allows to understand my point:
(Yes, I know you, cannot wait for me to tell),
At first I should ask you: who your favourite singer?
The following question: Why?
If you, do not receive it nevertheless whom ever it could be, he or it forces you to FEEL something. And the feeling consists precisely that you search when you write the copy.
Force the reader to FEEL something, something, and you’re halfway there!
And it, does not have any value if the singer does not knows all methods and dodges. Everything, that matters, - how they suffice the audience and what feelings they clear up.
Opera, rock, popularity, the country, you name it, and it is valid does not has any value. Only distinction - how the singer feels, acting. And some "magic" way they, apparently, influence the audience with that exact feeling!
You know, basically there are two kinds of singers.
A. Technical singers. They sing easily. They have devoted the life to study singing.
They know how to use a voice so this pressure will not, they know the appropriate technics of breath, they warm-up before to sing and cool down after singing. They hold the voice in shape; they a smoke do not or a drink, because they estimate the voice too much to destroy it. And when they sing, they concern yours soul … you, feel, that you are touched angel … They, true professionals … Amazing grace as a sweet a sound …
B. Shouters. ROCK Let’s! They shout and shout! When these singers amaze high notes, you think, that veins in their throat blow up! They have developed own style of performance of things, they have own small dodges, and that’s why they usually seem very personal. They do not remain perfectly in a melody and them do not, care, because when they rise at a stage, the crowd is nervous!
Now I ask you:
What is done by you think, will achieve bolshego success?
A. Technical singers
B. Shouters
And the answer: both of them! A and B!
Why?
1. Shouters have a audience; technical singers have a audience. And without an audience that’s interested there is no successful artist!
That I mean:
The pank singer will go and will act to an audience that’s full of opera admirers and critics?
Or,
The opera singer will go and sing "O unique mio" and to do some scuba diving of a stage to an audience black - the dressed punks-admirers. (I really would like to see, that Luciano Pavarotti Does it),
And if you, do not understand, that the answer NOT, it is not going to help :)
2. Why people go to the concerts and buy the albums? What’s creation their purchase?
What is it mysterious ' something '? They only rise at a stage, grasp a microphone and force an audience to fall in love?
It then because of a microphone? Aha! You have received secret!
Well, I have changed the mind …, There not magic in a microphone.
If magic was in a microphone then any could go and make their residing with music!
But is not present! If at you will be two singers who have precisely same talent, it is exact the same technics and even precisely same tone their voice, and you will give them a microphone other of them will receive your voice. Why it?
(You could ask, that it concerns to copywriting. Be patient, and the whole secret will prove to be),
Microphone - only the tool. It can separately make nothing, but tell that is placed through! Here again there arrives secret: That the singer while singing passes a microphone feels, from speakers and influences one hearing who’s.
Other way to tell it: When you listen to the favourite artist, he or it forces you to feel something you, cannot completely explain, but it forces you to feel good! And that’s why you buy their music and go to their concerts. As you wish to feel good!
Now, what it concerns to copywriting? (Or any letter in general)
Everything, that you should make, find your audience; find, who is interested in that you offer. Use the copy as your stage, the keyboard as your microphone and express your passion, dedication and love in your offer. Fall in love with a product which you sell! It will load your text emotion, and anyhow this emotion transfers to one who’s reading of it!
And the fact: people buy for the emotional reasons, and they will shout:
We Want More!
We Want More!
We Want More!
(And if you, do not trust me, only listen to the favourite artist and explain me why you do listen),
Yours,
L.O. Niskasaari |
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| About the Author |
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The dealer of Stay on the purpose, the Author, the Author.
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Article source: http://www. ArticlesTake.com |
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