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| "New York Tajms" has spent interview to madam Janine Jaouni, the Director of Business Decisions, enterprise number of electronic commerce in the Near East; interview was a part of research and joint efforts Microsoft, Google and eBay to investigate the markets in Near-Eastern and Northern Afri |
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"New York Tajms" has spent interview to madam Janine Jaouni, the Director of Business Decisions, enterprise number of electronic commerce in the Near East; interview was a part of research and joint efforts Microsoft, Google and eBay to investigate the markets in Near-Eastern and the North Africa (MENA) for introduction of new industrial lines and services. According to madam Jaouni, environment of electronic commerce in Near-Eastern and the North Africa faces to several obstacles which have deprived of consumers in area from consumer goods which [surprisingly] they presume to themselves.
“The the main problem - shortage of market economy, the company, are encouraged to export, nevertheless customs and red tape - the trade mark of the majority of the Arabian economic systems, is possible except for the Emirates.” Madam Jaouni proceeds: the population “the stands MENA approximately in a quarter of billion person, nevertheless economic borders have won the purpose when business reaches creation of economy at the expense of manufacture growth.”
Microsoft, Google and eBay understand, that MENA - not used consumer environment, nevertheless a call remains how to force such fragmentirovannye requirements to have economic sense, eventually, the American business model is based on the centralised operations of scale, especially when business reaches sector of services, the call - is a lot of the borders, everyone with its own set and often contradicting rules of conducting trade.
Madam Jaouni specifies, that its Decisions for company Business identified three calls. The first call - shortage of an infrastructure for transportation and fast delivery and reliable services of mail; the second - shortage of the credit (at less than 2 % of population MENA there are credit cards, at 5 % from that in its estimations there are accounts PayPal), and the third - shortage of trust – it - because prosecution on court someone in the various country is very difficult, especially for consumer transactions of the size. Madam Jaouni depreciates a call of the centralised business model; a network “the and electronic commerce in particular give itself to the decentralised model,” she adds.
Then, how are you doing electronic commerce in Near-Eastern and the North Africa, isn’t, what, what you do?, we have asked.
Much young Arabian businessmen have understood, that they can installation simple electronic commerce (business to the client, B2C) the sites pleasing to the European and American clients. The nature of products fluctuates from gifts to a speciality or traditional points. These firms while it is favourable, demand extensive marketing and dedication, something, that it is not easy to make for partially occupied businessman. Madam Jaouni declares: the approach “Our and company philosophy are various; we help them and installation of others a network For corporate clients (B2B), and therefrom B2C, thus creating a network tiered networks named B2B2C.”
Business Decisions have understood potential of marketing B2B and have made its first package of the EXPO in 2003. This package B2B is developed for export, focused the markets and includes kategorizirovannye lists of the firms, each business with catalogues online, inquiry baskets, brochures PDF and utilities to export krupnoformatnye tables for large-scale marketing campaigns. The EXPO is the most suitable to the markets with specialised sectors of a product, as in Jordan, Palestin, Iraq, Egypt, Syria and Morocco. The platform has considerably promoted export of pharmaceutical preparations, cosmetics, marble and a stone, leather products, textiles and furniture.
Based on success of the EXPO, the company has begun the Arabian Network of Travel (ATN) in 2005. ATN - a site which travel agents completely operate, tour operators and the companies which provide the connected travel and tourism services. For firms it functions as platform B2B creating travel and the market of tourism in area, long ignored Expedia, Travelocity and Orbitz. Tour operators are capable now to the organisation of rounds and sale of packages to travel agents all over the world. Travel agents in turn offer packages of travel to clients, also online, very successful model B2B2C. The main sectors of tourism to which this package benefits, are in Egypt, Morocco, Tunis, Lebanon, Palestin and Jordan. Madam Jaouni declares, that Business Decisions also experimented with bronirovanijami hotel reservations and other services connected with Hadzhem and Omra in Saudi Arabia, and now search for local association and representation. The market of the Emirates also has a more potential, but demands unique model which studies Business Decisions.
Last release according to Business Decisions - ArabCityUSA.com which is a superdoor intending for the Arabian Community in the North America. Planned release ArabCityUSA.com has been postponed for six months to redesign a site, to make full use of last technology of the AJAX. This technology allows sellers and users similarly to receive results effectively, not having necessity to "mine" for the information. The site is concentrated to travelling agency with costs of air tickets and has packed offers, and cost of air tickets online specifies system to many airports in the Arabian countries and the international mission. The door has an all-round list of the restaurants offering Near-Eastern and traditional Arabian language (especially Lebanese and Moroccan) kitchen where each restaurant itself publishes features and menu which, apparently, in the collected lung look through pages. The site also offers the all-round business directory with kategorizirovannymi lists and catalogues online for products and services. In addition to the AJAX the site uses the American postal indexes to calculate distance to such firms and results of kinds in distance. The site has a social platform which offers a place for the meetings, similar MySpace.com; among innovative features Skype.com the status online for participants and statisticans about the one who online uses technology of detection IP to the country. Madam Jaouni adds, that target communities of the Arab in the USA are first of all in Paterson and Jersey City in New Jersey, New York, Boston, Baltimore, Washington, district of Columbia, Houston, Dearborn, Chicago, Detroit, Los Angeles and San Francisco. All services offered through ArabCityUSA.com, are free, except for the advertisements preferred and shown lists.
In the field of MENA it is necessary to promise the future of electronic commerce, obvious high number of Internet users. “Somehow we should transform considering time into experience of visiting of shop”, comments of madam Jaouni, “I, see, that people take campaigns on shops to London, Paris and New York; we should make the same products accessible here for middle class, these are all products which they presume to themselves.” |
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| About the Author |
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Janine Jaouni is operating director of Business Decisions.
http://www.arabcityusa.com
http://www.holylander.com
Article source: http://www. ArticlesTake.com |
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