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Made in Italy: the classical style delivering additions in firm wood |
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| Made in Italy: the classical style delivering additions in firm wood |
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| It is almost impossible to give the exhaustive and categorical answer though some hypothesis can arise. |
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Actually, the tradition of northern Italian factories of furniture (especially those in Veneto and Lombardy) is essential luggage and a know-how which has reached the important examination.
So, what actual risk for these companies?
The main difficulty consists in that capable to be maximum to use this precious inherited knowledge and to sell it in correct terms, during the correct moment and correct way.
Now, where the modern society does not estimates quality of point almost more, but its production costs and time, the advantage made craft obviously made on a measure, is exposed in risk of to be declassed and thought over the expensive in comparison with the industrial goods of competitor Stran of East and Northern Europe.
Therefore, it is necessary, that traditional manufacturers of furniture, specialised in manufacture of furniture of a handicraft, offer the goods and additions of conditions with the correct approach which underlines their distinctness in osjazatelnyh features, to force and the accuracy, not even comparable to industrial cheap corresponding products.
For example, about the marketing decision accepted by Group Zilio, it was possible to inform as suitable reaction to this question: creation of a website which collects any Zilio Mobili’s traditional products any those additions of conditions presented Elisa Mobili. Thus, the traditional factory of furniture is capable to the offer of its products to the Italian and European clients and potentially to that of all world.
Experience, that other factories of furniture could try to develop manufacture of classical conditions of style in Italy and in the whole planet. |
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| About the Author |
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This article has been written Michele De Capitani with support from http://www.italianfurniturecompany.com (the classical company of furniture). For any information concerning the Italian language home conditions, please visit www.italianfurniturecompany.com/italian-furniture-design or the nobility ours (http://www.italianfurniturecompany.com/classic-italian-furniture/) classical Italian manufacture of furniture.
Article source: http://www. ArticlesTake.com/author-michele-de-capitani-988.html |
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