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| Recently, in cotton and cotton industries, the highest frequency of occurrence can be the American Cotton International Association and the African clap. |
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Recently, in cotton and cotton industries, the highest frequency of occurrence can be the American Cotton International Association and the African clap.
When people open textile mass-media, in cotton and cotton sectors of a fabric, they often see coverage of the American clap and the African clap. People are interested substantially about recent actions of the American Cotton Association, International in China while the African clap enters into vision of people because of great opening of China-African of the Forum of Cooperation.
When these excitements gradually receded in silence, people should undertake some consideration.
The American Clap Selling Inspiration
The American cotton dealers and the American Cotton International Association have undertaken the big efforts to investigate the Chinese market, as China - the greatest market to the American clap.
The American clap has advantage in the price and quality, thus it has deserved an arrangement of many textile enterprises.
However, with the further opening of the Chinese market, Australia and other countries and areas have entered the cotton market of China. The share in the market of the American cotton import in China fell down to 45 percent from 50 percent in 2005-2006.
Facing this tendency of development and fast growth of cotton ability of a fabric of China, the American cotton dealers and their agency of the servant Cotton International Association of the USA continue to begin approach of marketing and posleprodazhnogo service, in addition to the price and quality.
Probably it not the exact statement because in 2003, they already entered the American cotton emblem into continent China’s, aspiring to create the American cotton mark and kultivirovanie the Chinese habits of consumption to the American clap.
With 2005 forward, they bring annual ‘ Cotton Day ’ to China, purposely to conduct the American clap a fashion deeply in hearts of the Chinese people.
Now, in addition to offices in Hong Kong and Beijing, the American Cotton International Association has adjusted other office in Shanghai, further to expand cotton trade.
Recently American Cotton Association and the Chinese Cotton Association also have signed the memorandum of understanding of cooperation, with the obligation to strengthen bilateral cooperation in the field of a clap.
To allow bolshemu to quantity of the Chinese companies to understand the American clap, the American Cotton Association the International starts the Chinese websites. Besides, they also undertake ‘ Supply a Chain Selling Action ’ the project which will enter to global buyers of clothes of the Chinese textile enterprises. In their words they will understand marketing in the whole chain of the industry.
Their actions specify, that the American clap - pervasively, getting on the Chinese market.
Concerning approach of the American clap the industrial devoted persons worry many. They worry, that clap China’s could not go through influence, they even recommend to China to address to antidumping measures again the American clap.
It samoopravdano, in comparison with the American clap, weakness of internal growth is inevitable and obvious. At the same time, we cannot ignore the fact, that for the following some years, the textile industry of China will support a fast impulse of growth. And cotton shortage will exist during long time, it is impossible to destroy cotton import.
As China is impossible to resist to the American clap why not to reflect over our own weakness, and to study strongpoint from others?
On the price party the price of the American clap makes lower 1700-2000 yuans / ton than the Chinese clap. To the cotton enterprises it is the greatest appeal. The internal textile industry has addressed to communication with the international market, but all of them could not resist to charm of the American clap yet if the price interval is not narrowed.
Conversation on quality, various fibres became a watershed between the American clap and the Chinese clap. The serious problem ‘ three foreign fibres ’ has turned many the textile enterprises to become the American cotton users. Certainly, the Chinese clap has own forces, such as low interests of the short maintenance of a fibre. As some experts think, that the Chinese clap still has a certain competitive superiority if a problem ‘ three foreign fibres ‘ could to be improved,
Certainly, there are many inveterate reasons for problems with the price and quality, they should dare gradually, and also demand a package of support of measures.
In comparison marketing methods of the American clap are easier for studying and using for China for the reference.
Recently, in 12th Chinese International Fabrics Asia of the Expo kept in Shanghai, the head of the American Cotton Association International AllenA. Terhaar has told mass-media, the American Cotton International Association will advance influence of mark among consumers and will continue to search for more partners in China so to assert, that stability of the American clap exports to China. These two aspects really summarised the main maintenance of the American cotton marketing program.
To expand influence of the American clap, last years, the American cotton dealers often work with some internal establishments to organise the conference which is letting out a fashion of the tendency and to conduct the textile enterprises with technical modernisation.
Besides, the USA have vigorously advanced the American cotton emblem, and help the textile enterprises which have received the American cotton emblem, to advance their products and to expand manufacture.
To visit clients and to collect a feedback - posleprodazhnoe service which was accepted by many enterprises, but the American cotton dealers pay the big attention on customer’s satisfaction, and they could make reaction during very short time which is not work which is done by each enterprises.
Concerning cotton purchase to reduce term of delivery for the Chinese enterprises and to adapt to the Chinese habits to supervision of the goods before purchase, from the end of last year, the USA have changed, its model of a clap exports to China, they have transformed means from last citing of the price, seeing the sample, signing the contract, doing shipment, finishing delivery, and other complex communicates to direct shipment to Tsingtao, Shanghai, Port of Tianjin of Area Stored on customs warehouses, thus reducing operational communications. Now, for manufacturers, it is more convenient to receive the American clap than to buy the Chinese clap.
Not only, that, they also organise corresponding training courses to teach to the enterprises, how to buy the American clap and how to identify cotton quality. As one textile general director of the enterprise has told, ‘ low the estimated products, together with good posleprodazhnym service really does very difficult to reject. ‘
Such mature, regular and thoughtful marketing means could not catch up many the advanced large-scale enterprises in China, let alone the local cotton industry. Also there is something for the Chinese cotton industry to consider and receive certain inspiration of that the American Cotton International Association does in China.
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