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The World championship ’ 06: I Would like to Teach the World to the Blog
Ring Coca-Cola - one of classics of TV: “I would like to learn to the world to sing, in fine harmony …” Within years, its message of affinity has not lost a relevance iota. Poets - pesenniki referred to life elements, it is universally favourite and standing connection. Undoubtedly, also about Coca-Cola sale, but feelings were caused by the affinity response not, even эксEC Pepsi could deny. Right now admirers of football all over the world correspond to the daily drama offered by the World championship in Germany. Accordingly, Coca-Cola is in Germany on a crest of the advertising tendency, probably, and support of the big command bloggers to divide the World championship tests online. And if they reach, participate in some qualitative announcement, well, in general, it is good, also.
ICMediaDirect.com It is well presented with the employees welcoming from the countries of 2006 World championships. Actually, we remind a microcosm of global interest of rooting. Besides the disappointed Command patrons of the USA at us were the adherents pulling for their native France, South Korea, Italy, Brazil, and Ukraine. During last World championship, catching a competition part meant a reserved trip to the next restaurant or a pub; now supervision of favourite commands of football does not demand loss without a message in the middle of the working day. ESPN360, the free unloaded statement which transfers action on giving, has changed, this don’t-see/don’t speak the dynamic. Now we can observe from our terminals, still at the expense of productivity of office to be damned, but at least we know, where all. Single by the person it is rescued.
The Internet also absorbs and online which would not exist without some of the last in blogging statements promotes communities of the World championship. Take for example, this new celebrity online in Beijing, China, Dong Lu. You, probably, have not heard about it, but admirers of football in China certainly have. A sports observer, it has begun a blog with its drawing room of a room it last November – now it totals more than 100 000 hits in day and has just reached its ten-millionth visitor. All it and China did not do the World championship!
At Dong Lu there is an extensive coverage, action pictures, the signature podcasts where it dresses up in counterfeit afro, and moustaches (think, what he cheerfully spends time?) and bright messageboard. Respondents to the recent Hindu online consider the category Chineses before Singaporeans, Malazijtsami, Australians, and thaw in terms of probability of visiting of websites for World championship coverage. Ability of this interest exhausting in a shelter creates excellent advertising possibilities, Dong Lu would agree. It is big, that there are football nuts in China and it is even better to know, that they have a place online to take itself. Dong Lu simply does not put on display, he is an enthusiast in the same way as its visitors. It is the Internet in the best displays.
Early statistical data assume, that decision Coca-Cola sponsor the World championship platform can to prove a wise choice. Being based on them “Conversations Torino” blogging model from Winter Olympic Games in February, the purpose www.weallspeakfootball.com consists in giving to the expanded experience of the World championship online more than 30 bloggers and calculation. It all together helps to transfer, as one Internet wave has mentioned it, “all wish to celebrate with all” mentality which it falls outside the limits in Germany right now. bloggers Coca-Cola provide interaction and quality vlogging, these are amusing and extensive videos of a paper clip of movements - on it, does not do the televised broadcast.
Early statistical returnings assume, that the World championship 2006 is hard accompanied and observed online. According to Kevinu Alavy, the Initial Future, very desirable demographic 16-24-летний, three times more possibly, takes in the maintenance of the World championship online than on mobile, and, that even more important also it is much more satisfaction estimation with the maintenance online, almost in 70 %. These kinds of numbers receive attention, undoubtedly.
Advertisers, consider a Coca-Cola example. The World championship - a special case which makes huge global interest, and the Internet covers it better, more comprehensively and to higher levels of satisfaction than any environment. As this World championship develops as the winner for advertising online, it should be considered also as the predecessor to the World championship 2010. Internet statements which already do access to the information, vlogging, and interaction of the admirer the pleasant appendix to World championship coverage, will continue to improve for next four years with a long broadband network and quality expansion WiFi. It will make the World championship 2010 advertising gold mine.
All this change and innovation in coverage and still is still simple and “beautiful game” football along with national pride which involves us century “I-d is pleasant to buy the world the house and to supply with its love …”
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